SECTOR 4

Since the passing of the Media Practitioners Act in December
2008, and the fact that the act establishes a statutory body,
called the Media Council, people who are aggrieved by
something in the media and wish to complain are not sure
which body should be approached in the case of a complaint.
“Some members of the public feel that a self-regulatory body
has no teeth, while a statutory body can punish people.”
Section 14 of the Media Practitioners Act states that the
Media Council’s complaints committee can order that an
apology or correction be published; warn or reprimand a
media practitioner; impose a fine on a media practitioner;
suspend a media practitioner from working for a specified
period or even deregister a media practitioner.

“Self-regulation
in the media
pushes the
industry to
do things they
wouldn’t: it
pushes people
to be more
professional.”

The Press Council is an under-resourced voluntary organisation that is battling
with administrative issues, such as ensuring that the members have paid their
annual fees.
“The introduction of the Media Practitioners Act is a threat to the Press Council.
Can both bodies exist? The members need to determine how it can survive and be
sustainable … The more people see the Media Council as a controlling measure,
the more they will support a self-regulatory body. Self-regulation in the media
pushes the industry to do things they wouldn’t: it pushes people to be more
professional.”

Scores:
Individual scores:
1

Country does not meet indicator

2

Country minimally meets aspects of the indicator.

3

Country meets many aspects of indicator but
progress may be too recent to judge.

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator and has
been doing so over time.

Average score: 			

2.9 (2005 = 3.6; 2007 = 3.3)

AFRICAN MEDIA BAROMETER BOTSWANA 2009

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