freedom and non-discrimination.
 Advocate and advance gender equality to redress imbalances in the media and society.

MISA’s history and legal status
MISA was established in 1992 as a non-governmental organisation (NGO) and registered
as a Trust in Windhoek, Namibia following the adoption of the 1991 Windhoek Declaration
on Promoting an Independent and Pluralistic African Press. MISA seeks to contribute to the
implementation of this declaration in the SADC region. MISA operations are conducted by its
Regional Secretariat based in Windhoek, Namibia which is guided by the Regional Governing
Council made up of the Regional Council Chairperson and the chairpersons of the national
chapters. The MISA Trust Funds Board, which is autonomous, has oversight over the financial
and objectives of the organisation.
MISA currently has national chapters in 11 SADC countries – Angola, Botswana, Lesotho,
Malawi, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
Each national chapter is serviced by a national secretariat under the guidance of the National
Governing Council. Membership in MISA is open to individual media practitioners, media
houses and associations who join MISA at national level.
MISA’s main achievements are in the areas of media freedom monitoring and the issuing of
action alerts highlighting violations of this right in the southern African region. It has campaigned for an enabling environment for media to operate freely as part of a democratic system.
During the last 14 years, MISA has provided skills training opportunities for many media
workers in the region.
Over 600 journalists and media practitioners and managers have received training in computer
aided and internet research, editorial and circulation management, financial and strategic management, project, marketing and business management, community radio management, thematic
reporting skills training (financial, economic, elections and gender). During this period over 80
journalists and media practitioners and managers took part in the MISA exchange programme,
allowing them the opportunity to learn new skills or improve on existing ones outside their
place of employment and mostly in another southern African country.
MISA has sponsored over 24 journalists and media managers to attended Highway Africa, the
premier ICT annual event hosted by Rhodes University for the last 5 years.
In line with the 1991 Windhoek Declaration, MISA established the Southern Africa Media
Development Fund (SAMDEF) which provides media businesses with loan and venture capital
and the Southern Africa Institute of Media Entrepreneurial Development (SAIMED) which
offers media management training and development services.

MISA’s activities and programmes
From April 2002, MISA work has been centred on five programme areas as identified by its
members and elaborated in its Strategic Partnership Programme April 1, 2002 to March 31,
2005. These are:
1. Freedom of Expression and Right to Information Campaign: which seeks to campaign for
citizens to embrace their right to be informed through unhindered access to information. Laws
and policies that militate against these rights will be challenged and grassroots campaigns on
So This Is Democracy? 2008

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Media Institute of Southern Africa

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