3.12 The public broadcaster offers as much diverse and creative local content as economically achievable. ANALYSIS: Jonathan Moyo in his time as Minister of Information introduced a local content quota for both radio and television. With the exodus of creative and technical staff it has become increasingly difficult to produce local programmes. The rising costs of production are another inhibitive factor. As a result ZBC hardly manages to fill even a 40% quota and “local” has been expanded to mean “African”. This quota is still in place but western music and programming are slowly being re-introduced. 75% of the music played on radio is locally produced material – not all of which is not very popular. SCORES: Individual scores: Average score: 1, 2, 2, 2, 1, 1, 1, 2, 1, 4 1.7 (2006 = 1.4) Overall score for section 3: 1.4 (2006 = 1.1) Section 4: The media practise high levels of professional standards. 4.1 The media follow voluntary codes of professional standards, which are enforced by self-regulatory bodies. ANALYSIS: A self-regulatory Media Council of Zimbabwe was officially launched on June 8, 2007 by the Media Alliance of Zimbabwe which comprises the Media Monitoring Project Zimbabwe, the Zimbabwe Union of Journalists and the Media Institute of Southern Africa. The Council also has the backing of the Zimbabwe Independent Editors Forum (ZINEF) and the Federation of African Media Women of Zimbabwe (FAMWZ). Initially journalists and editors working for the state media had endorsed the concept of the voluntary media council and the code of ethics, but they later had to withdraw, obviously following pressure ‘from above’, because MISA and MMPZ are perceived as organisations of “regime change activists”. After the amendment of AIPPA in December 2007 and the establishment of a statutory “Media Council of Zimbabwe”, it was decided to change the name of the self-regulatory body to Voluntary Media Council of Zimbabwe (VMCZ) to avoid confusion. A code of ethics has been developed and the administrative structure of the VMCZ is in place. Its board comprises 14 members, seven public representatives and seven media representatives. At present only 13 of the 14 seats have been filled so as to leave space for the state editors to come on board. So This Is Democracy? 2008 -274- Media Institute of Southern Africa