Media houses also lack research units to track audiences’ preferences.
SCORES:
Individual scores:
Average score:

4.4

2, 2, 2, 2, 3, 2, 3, 2, 3
2.3
(2006= 3.1)

Gender mainstreaming is promoted in terms of equal participation of
both sexes in the production process.

ANALYSIS:
There is progress and there are several women in leadership positions in the Tanzania Standards
Newspapers, Tanzania Broadcasting Corporation, and IPP media. The panel however noted
that many talented women journalists are leaving the profession for better paying jobs in public
relations, in NGOs and in the Government.
It was noted that many women are discouraged by the hostile working conditions in the media
including sexual harassment.
Also, most private media lack institutional/organizational structures and their recruitment
mechanisms are not transparent. Schemes of services are lacking that would give an idea on
how an employee will progress. As such even when a position falls vacant, the vacancies are
not advertised and employment is by “know who instead of know how”. Owners seem to have
their own criteria for promotion.
SCORES:
Individual scores:
Average score:

4.5

2, 2, 3, 2, 2, 2, 3, 2, 3
2.3
(2006= 2.8)

Gender mainstreaming is reflected in the editorial content

ANALYSIS:
There is progress although alot still needs to be done to improve the situation. MISA-TAN is
assisting media houses to draft and adopt policies on Gender and HIV/AIDS that would help in
streamlining the issues in the media. This is a programme being implemented in the SADC region. In Tanzania at least 7 media outlets have been assisted to draft the policies and adopt them.
The 2006 Gender and Media Baseline Survey (GMBS) study conducted in Tanzania showed that
20% of social issues are covered by women while men concentrate on political and economic
issues. 2% of news in 16 media houses is about HIV/AIDS and Gender issues.
SCORES:
Individual scores:
Average score:

So This Is Democracy? 2008

2, 2, 3, 3, 4, 2, 3, 3, 2
2.7
(2006= 2.5)

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Media Institute of Southern Africa

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