Impact of Covid 19 on Media Sustainability https://zimbabwe.misa.org Introduction The global Covid-19 crisis has given rise to talk of a need “not to let a good crisis go to waste” to prompt much-needed systemic change. For news media, the increased use of communications technology during self-isolation plus the difficulties of distributing and accessing newspapers and magazines revealed and widened the fissures in the business models of legacy media while boosting broadcasting and online platforms – along with starving all news media of advertising. 2