for the online and new media to grow and provide a more credible service to the masses which translates to over one third of the total population of around 16 million inhabitants. 2016 Indicator Number Mobile Subscription Fixed Line Subscription Mobile Internet Users Penetration Rate 11,309,725 70.5% 115,423 0.7% 5,715,493 35.6% 35,960 0.2% Fixed Internet Subscription Comparison of Internet users as at 2015/2016 2015 Indicator Mobile Subscription Fixed Line Subscription Mobile Internet Users Number Penetration Rate 11,557,725 74.3% 116,165 0.7% 6,090,412 39.0% 38,316 0.3% Fixed Internet Subscription Source: ZICTA 2016. 19 20 19 http://www.zicta.zm/ 20 http://onlinesystems.zicta.zm:8585/statsfinal/ 23 Figure.1