MAURITIUS 2.13 The advertising market is large enough to maintain a diversity of media outlets. ANALYSIS: Acquiring advertising in Mauritius is a real struggle. The bulk of adspend comes from a few holding companies with many subsidiaries. Attracting advertisements from these companies is a matter of maintaining good relations and contacts. Small outlets are at a disadvantage because these companies prefer bigger publications that appeal to larger audiences and greater numbers of potential consumers. Some newspapers have decided not to rely on advertisements in the first place and to cover their expenses through the copy price. Others have made the experience that advertisers do try to influence content when they disapprove of certain articles. By and large, however, the market has so far been large enough to maintain a diversity of media outlets. SCORES: Individual scores: 4,3,3,3,3,3,1,3,3,3 Average score: 2.9 Overall score for sector 2: 2.9 African Media Barometer - Mauritius 2008 17