SECTOR 4

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

1.7 (2009: 2.3)

4.9 Media professionals have access to training facilitates offering formal qualification programmes as well
as opportunities to upgrade skills.
Côte d’Ivoire boasts a number of public training structures in the field of media.
For basic training, the University of Abidjan offers a training course at CERCOM
(Centre for Education and Research in Communication). There also is the Institute
for Communication Sciences and Technologies (ISTC), established in 1992. Study
fees make admittance unfortunately highly selective and vary between 700,000
to one million CFA per year (between €1,068 and €1,526). With regards to
standards, the panellists believe that the number of hours for the classes per
course does not allow for quality training.
They also believe that these institutes are poorly equipped and obsolete. The
panellists henceforth worry about practical training. They are also concerned
about how these training courses respond to the media’s current requirements,
given that a significant aspect of the course focuses on communication sciences,
which does not quite require the same qualifications.
Ongoing professional development is a problem the media faces since 1990.
Back then, staff was sent to France for further training. The panellists label the
state of professional development in the realm of media as rather dyscfunctional.
Reasons brought forward vary. Directors complain about limited staff capacity, it is
becoming more and more difficult, if not plain impossible, to substitute staff that
is away for training. Directors, therefore often impose the option of attending
evening classes. In worse cases, staff cannot claim their job back at the end of
their training.
Furthermore, some employers refuse to pay for these training courses, leaving
their staff with this burden, even though the Collective Bargaining Agreement
puts the onus to contribute towards ongoing professional development, on the
companies. At times, the curriculum for ongoing training becomes a burden
for professional development. The panellists further critisise ‘quick fix’ training

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AFRICAN MEDIA BAROMETER COTE D’IVOIRE 2012

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