Final Draft/Rev.5 (b) in conformity with the principles of fair competition in business; (c) do not contain any descriptions, claims or other material which may, directly or by implication, mislead members of the public in relation to the product or service advertised, or about its suitability for the purpose recommended; and (d) do not unfairly attack or discredit, directly or by implication, any other advertisers, products or advertisements. (2) A licensee shall, before broadcasting an advertisement, ensure that any descriptions or claims in the advertisement have been adequately authenticated by the advertiser thereof. (3) A licensee shall not unreasonably discriminate against or in favour of any advertiser. Scheduling of advertisements 6. (1) A licensee shall exercise responsible judgement when scheduling advertisements which may be unsuitable for children during periods when children may be expected to be watching or listening. (2) A licensee shall ensure that any advertising breaks are clearly distinguishable from broadcast programmes. (3) A licensee shall ensure that its presenters, when reading advertisements, make a clear distinction between programming material and the advertisements they deliver. Sponsorship of programmes 7. (1) A licensee shall not(a) accept sponsorship for news broadcasts; (b) broadcast any programme which has been sponsored by a political party; or (c) unreasonably discriminate against or in favour of any particular sponsor (2) A licensee may accept sponsorship of weather broadcasts, financial broadcasts or traffic reports: Provided that the licensee shall retain ultimate editorial control of the sponsored programme. (3) A licensee shall ensure that sponsorship of an informative programme does not compromise the accuracy and impartiality of the programme contents. (4) The sponsorship of a programme shall clearly be acknowledged 10