I 10 Competition Management LCA will seek to facilitate competition. To do so, LCA will identify licensees that have significant market power, and will subject those licensees to heightened regulatory obligations. LCA will also adopt general competitive safeguards, rules governing anti-competitive conduct, and guidelines to review mergers involving Licensees. Finally, LCA will identify any markets, such as basic letter service, in which competition should be prohibited or restricted. Consumer Protection LCA will perform several functions designed to protect retail end-users. As noted above, the need for consumer protection is greatest in markets that are not yet subject to effective competition. Therefore, in such markets, LCA will review rates for communications services and will adopt and enforce appropriate Quality of Service (QoS) standards. In markets that are subject to effective competition, LCA will adopt measure to protect consumers from coercive or misleading conduct, and to protect privacy. LCA will also assist in the resolution of disputes between Licensees and consumers. Inter-operator Relations LCA will regulate the relationship between service providers. This will include overseeing agreements between operators that involve interconnection of their distribution networks, access by one operator to the network of another operator, or the sharing of facilities by multiple operators. LCA will also oversee the wholesale market. This will include regulating wholesale rates and, where necessary, requiring the provision of wholesale services at appropriate rates. Universal Service LCA will serve as a treasurer in the implementation of Universal Service Strategy to promote access to communication services in remote areas of the country. This will involve the establishment of a Universal Service Fund (USF) that will be administered by a Universal Service Fund Committee (USFC) of which LCA will be a member. The USFC will develop universal service goals and annual plans to meet those goals by collecting contributions to the USF and allocating them towards the deployment of infrastructure. Enforcement LCA will conduct investigations and take enforcement action in any case in which a party has contravened its rules. This will include enforcement of prohibitions against anti-competitive conduct and content regulations.