SECTOR 4

4.7 Media professionals have access to training
facilities offering formal qualification programmes
as well as opportunities to upgrade skills
Various tertiary institutions in Namibia offer formal qualification programmes in
media fields.
The Namibia University of Science and Technology (NUST) offers a Bachelor of
Journalism and Media Technology degree, as well as a Bachelor Honours degree
in this same field. The bachelor degree can be done full-time (three years), parttime, or through distance studies. The one-year honours degree is offered as a
part-time course, providing practising journalists with an opportunity to upgrade
their qualifications on the job.
UNAM offers a Bachelor Degree in Media Studies and students have to choose
one of three streams in which to specialise: PR, Electronic Media or Print Media;
as well as a research-based Master of Arts degree in Media Studies. UNAM’s
department of Information and Communication Studies also houses UNAM
Radio: a campus radio station licensed as a community broadcaster and UNAM
Echo – a student-led publication.
Both NUST and UNAM have theoretical and practical components to their
programmes and students are required to complete an internship before
graduating.
The College of the Arts’ (COTA) media school provides Diplomas in TV Production,
Sound Production, Radio Production and New Media. COTA’s training is more
technical and it does well in this regard. However, an identified shortfall is that
its graduates are not well-versed on issues of ethics and certain aspects of
journalism, as they are not trained as journalists.
Other smaller colleges may also offer media-related courses. For example,
Triumphant College’s School of Management and Business Studies offers a
Diploma programme in Journalism and Media Studies.
The quality of students who graduated from these institutions, however, is
questionable – an issue that raises concern even beyond media graduates and
which speaks to the failing of the country’s education system on the whole.
Despite the majority of journalists having some sort of tertiary education or
qualification, ‘It is frightening the stuff we have to correct. The training is good,
but not sufficient. One of the most frustrating things or challenges we face are
with the basics, like grammar and writing and full-stops. We still have to say to a
qualified journalist, “Did you see that you didn’t put in a full-stop?”.’
Plagiarism, the lack of a reading culture even amongst journalists, a lack of
specialised training on key issues and topics and an inability to think critically and
to ask hard-hitting, probing questions are also key challenges that editors face
with new reporters.

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AFRICAN MEDIA BAROMETER NAMIBIA 2018

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