SECTOR 3

include state-owned enterprises, the telecommunications companies, the banks
and Namibia Breweries.
On the whole, there is a desperate need for greater efficiency in the management
of NBC funds and for updated systems and general broadcast infrastructure and
facilities. ‘It has to do with systems. If you don’t have systems in place to track
these things, of course there will be problems. For example, NBC is still using
Excel to issue invoices.’
‘It’s a very sorry situation.’

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:
Score of previous years:

✓✓
✓

✓

✓✓

✓✓✓

✓

✓✓

2.2
2005: n/a; 2007: n/a; 2009: 2.2; 2011: 1.8; 2015: 2.1

3.7 The state/public broadcaster offers diverse
programming formats for all interests, including
local content and quality public interest
programmes
Panellists differed on whether the state broadcaster offers sufficient diversity in
its programming and the quality of such.
It was noted that the broadcaster’s TV programming covers a wide spectrum
including children’s programming, youth shows, religious talk shows, travel,
magazine programmes, music programmes, news, current affairs and sports.
Despite this, some panellists were not entirely impressed.
‘The content is there, but it is not of quality.’
‘There is a lot of local content, but it’s superficial. For example, in the news
they have two interviews of five minutes minimum each. There are also a lot of
repeats in the programme schedule.’
Other panellists differed, stating that ‘in terms of programme and content
diversity, yes, NBC does well. But a lot of Namibians with access watch other
channels too and mainly only watch the news on NBC’.

44

AFRICAN MEDIA BAROMETER NAMIBIA 2018

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