Namibia
3.3

The body regulates broadcasting in the public interest and
ensures fairness and a diversity of views broadly
representing society at large.

ANALYSIS:
While the many radio and television stations certainly represent a
diversity of views, this seems to have come about by default rather
than as a result of any involvement and intention of the NCC.
The NCC does not actively promote fairness and a diversity of views.
There is no quota system for broadcasters in terms of local content.
Such a quota system could stipulate the percentage of local news
and music. It was noted that when quotas were imposed on local
content in South Africa, the local music industry experienced phenomenal growth. There are very broad principles in the draft Communications Bill about promoting local content and culture, but it is
not stipulated how this should be done.
There appears to be a paradox between the government’s political
policy emphasising unity in diversity, and its media policy, which
does not actively encourage unity in diversity and dissenting voices.
The provision to encourage diversity and local content does exist
but the regulatory body is not doing anything actively in this regard.
There was also concern that there is so much diversity within the
media that many communities can isolate themselves from what is
happening in Namibia – by accessing only foreign broadcasters, for
example.

28

African Media Barometer - Namibia 2007

Select target paragraph3