SECTOR 3 3.10 The state/public broadcaster offers balanced and fair information in news and current affairs, reflecting the full spectrum of diverse views and opinions. Analysis Kenya Broadcasting Corporation (KBC) reports on diverse interests. There has been marked improvement in the attempt at balancing between patriotism and balanced coverage. However, there are times when KBC appears too cautious on certain issues to avoid “exciting audiences” in particular in its news, unlike others who thrive on deliberate sensationalism. Generally, KBC airs more stories from the countryside and remote parts of the country. This can be attributed to the fact that the broadcaster receives stories from KNA – the government supported News Agency. Admittedly because of its history of government control it continues to be seen as a tool of an authoritarian regime in the country. It continues to suffer harsh judgment despite the progressive changes made. Scores: Individual scores: 1 Country does not meet indicator 2 Country minimally meets aspects of the indicator. 3 Country meets many aspects of indicator but progress may be too recent to judge. 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator and has been doing so over time. Average score: 2.4 (2005=2.7; 2007=n/a) 3.11 The state/public broadcaster offers as much diverse and creative local content as economically achievable. Analysis The Kenya Broadcasting Corporation (KBC) largely observes media ethics in content and language. It has higher local content than other broadcasters. It also 48 AFRICAN MEDIA BAROMETER KENYA 2009