SECTOR 3

3.7
The state/public broadcaster is adequately
funded in a manner that protects it from arbitrary
interference through its budget and from all commercial
pressure.
Analysis
Kenya Broadcasting Corporation (KBC) is not funded by the Treasury. It gets
revenue from commercial advertising. While it is treated as a state corporation, the
government itself owes the Corporation large sums of money in debts. Similarly,
KBC has debts with other state corporations including Kenya Power and
Lighting Co, the Postal Corporation of Kenya and bodies dealing with copyright
and royalties. These old debts are up to the tune of Kshs 20 billion. It continues to
operate on obsolete technology whose maintenance costs continue to skyrocket.
This old technology uses high power which translates to more costs.
However, the year 201024 will bring a sigh of relief to KBC’s financial pressures,
as the Kenya Communications (Broadcasting) Regulations 2009, now provide
that KBC (11) (2) shall be supported by revenues from the exchequer, grants,
donations and its commercial services but shall not draw from advertising and
sponsorship. However, CCK may on application by KBC (4) grant a private/
commercial broadcasting license, and may require KBC (5) to maintain separate
accounts in respect of its Public broadcasting services and private/commercial
broadcasting services. KBC may when providing its commercial services enter into
public private partnership: provided that the public private partnership complies
with the law relating to public procurement.
KBC is the designated signal carrier as Kenya enters into digital broadcasting. It
is anticipated that the tariffs for signal distribution will contribute to its budget.

24 The new regulations took effect after Media Barometer 2009 had taken place.

AFRICAN MEDIA BAROMETER KENYA 2009

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