Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score: 			

2.4 (2008 = 3.1; 2006 = 3.0)

3.12 Community broadcasting enjoys special
promotion given its potential to broaden access by
communities to the airwaves.
Somehow it seems a miracle that there should still be so many – 96 – community
radios on air in South Africa, as well as three community television stations. Many
“are starving at the fingertips of government” which is paying for the airing of
government sponsored programmes and often trying to dictate content. Donor
funding is drying up after 15 years of support. The only community radios that are
doing well are those that serve religious communities because they are backed by
faith organisations.
The only real resource community radios have is their frequency – but most
non-governmental organisations refuse to pay for the airtime they get. They
approach donors directly for funds to produce programmes and then demand
that community radio stations air them for free. Often these programmes tackle
subjects that are irrelevant to the communities they are produced for.
Many stations have to pay the signal distributor SENTECH transmission rates
which are regarded as exorbitant – Cape Town-based Bush Radio (dubbed “the
mother of all community radios, because it was the first to go on air in South
Africa, in August 1994) is sitting with a huge bill which has accumulated over a
long period.
Many community radio stations operate solely on “sheer willpower” of their
management (which is admirable) and through volunteerism. Volunteers are
usually younger than 25 years old, mostly with no (chance of ) other employment
and hoping for a job of a kind. In reality, though, apart from getting some work
experience, they are being exploited – and leave after a few months.

AFRICAN MEDIA BAROMETER SOUTH AFRICA 2010

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