SECTOR 2

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score: 			

2.6 (2008 = n/a; 2006 = n/a)

2.8
All media fairly reflect the voices of society in
its ethnic, linguistic, religious, political and social
diversity.
With the exception of the SABC which runs radio stations and television
news bulletins catering for all 11 official languages and community radios, all
commercial media are dominated by English and Afrikaans because they depend
on advertising.
In terms of religious diversity, there have been advances since the end of apartheid.
Christianity is now presented and reflected in its various forms (and not
predominantly that of the Dutch Reformed Church as was the case previously).
SABC’s television channel 2 attempts to promote religious tolerance through
inter-faith programmes, with all major religious communities represented in
conversations. Community radios targeting special interest groups serve various
faiths, one example being Radio Islam.
When television migrates from analogue to digital transmission scarce spectrum
space will be freed up for more television services, allowing for more niche
programming and thus more diversity in language and religion (provided that
resources for programme production are available). On the multiplex dedicated to
public broadcasters a small slice will eventually go to community stations.
The reflection of ethnic and cultural diversity is in many cases linked to class. The
media will cover influential and wealthy business people regardless of race but
neglect the majority of people who are black (and poor).

AFRICAN MEDIA BAROMETER SOUTH AFRICA 2010

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