SECTOR 2

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score: 			

2.6 (2008 = 4.7; 2006 = 3.0)

2.6
Government promotes a diverse media
landscape with economically viable and independent
media outlets.
The Media Development and Diversity Agency (MDDA) mentioned under
indicator 2.1 is tasked with promoting diversity in the media sector. It has nine
board members – six appointed by the President on the recommendation of
Parliament after a public nomination process, and the other three selected by the
funders (one each representing broadcasting, print media and government).
The MDDA Act specifies that the recipients of funding are community and small
commercial media. According to the act funding is provided through grants as
well as loans, but up to now the MDDA has not developed a loan mechanism.
There are discussions currently under way on how MDDA funds can be made
more accessible. As the act allows for a certain percentage of the funding to be
allocated to training, the agency will now provide a mentor if applicants need help
with developing their project proposals according to the regulations.
The MDDA broadly supports the government’s developmental thrust. When
the president declared a number of towns “developmental nodes” where all
government services should be concentrated, the agency decided that in the
absence of proposals from those towns, they would go and stimulate projects
themselves – creating the perception that the MDDA approves proposals on the
basis of “presidential nodal patronage”.

AFRICAN MEDIA BAROMETER SOUTH AFRICA 2010

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Select target paragraph3