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Training programmes
SAIMED continued to offer capacity building and entrepreneurial development through the provision of mentorship, business development services and organisational capacity building/literacy services. These were delivered
within three main focus areas – business management, financial management/literacy and, sales and marketing.
Action was also taken to broaden the programmes from purely media entrepreneurial and sustainability to address
various areas of media training. New focus areas emerged to tackle crosscutting issues, including HIV and AIDS and
operational matters involved in transforming state broadcasters into public institutions within the Southern African
Development Community (SADC).
The recipients
By the close of the 2007 financial year, five countries – Botswana, Malawi, Mozambique, Swaziland and Zambia
– had benefited from SAIMED programmes. The target countries of the organisation numbers 11, but due to financial constraints this target could not be met. Within the five countries, a total of 69 institutions, out of a targeted 75,
benefited from SAIMED’s programmes, resulting in a 92 per cent achievement rate.
Botswana and Mozambique benefited most from SAIMED’s services. For Botswana, the strategy was to grow new
media houses and strengthen existing, emerging ones. The need to strengthen pluralism and diversity drove this
agenda. Although Botswana is classified as a true model for democracy in Africa, it has yet to enjoy a multiplicity
of private media platforms. Activities in Mozambique were driven by the need to satisfy the demand for business
Annual Report 2008
49