SECTOR 4 Rural communities are neglected by all media as are minority groups. When resources were still available, the ZBC managed to cover rural communities extensively. Journalists are producing “A journalist should ...travel out to the more and more stories rural areas...This is the only way to pick up based on telephone interviews only. “It also nuances and identify a number of angels” boils down to their definition of a journalist and what a journalist is expected to do. When journalists do not see themselves as part of the communities they are in they are removed from the realities. A journalist should get on a bus, travel out to the rural areas, spend a few days there, eating and drinking with the people. This is the only way to pick up nuances and identify a number of angles.” Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator. 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.6 (2008: 2.5 ; 2006:1.8) 4.4. Equal opportunities, regardless of race, social group, gender/sex, religion, disabilities and age are promoted in media houses. Analysis After a study released by Gender Links (Glass Ceiling Report) which showed Zimbabwe’s poor performance in promoting women to decision making posts there was a deliberate attempt to redress the imbalance. There are now more women on the boards of directors in media houses. Radio Dialogue now has a gender policy, though not yet implemented. AFRICAN MEDIA BAROMETER ZIMBABWE 2010 61