3.2 Study Areas and Participants D ATA was collected from all 10 provinces in Zimbabwe, targeting ordinary citizens and key informants, including media stakeholders and opinion leaders. Research assistants (RAs) were recruited from each research area to assist with data collection. The research infused geographic stratification based on the eight typologies to ensure a reach to a wider cross-section of social groups as informed by Zimbabwe’s reconfigured political economy [2]. These were drawn from the 10 administrative provinces of Zimbabwe. Within the provinces, the following eight typologies were considered, noting how the realities of inhabitants are very much a function of their immediate or local environment and conditions: ■ Communal areas ■ Resettlement areas ■ Commercial farm areas ■ Growth points ■ Peri-urban areas ■ High-density areas ■ Medium density areas ■ Low-density areas [3] Figure 1: Distribution of interviews by geographic typology [4] % Rural Urban Communal High Density Peri-Urban Commercial Farm/Estate/Mining Growth Point Resettlement (Old Farm) Low Density Medium Density 63 37 47 26 8 7 4 4 3 2 A total of 47% were from communal areas, 26% from high-density areas, 8% from peri-urban areas, 7% from commercial farms/estates/ mining areas, and 4% from growth points. Respondents from mediumdensity and low-density areas constituted 2% and 3% of the sample, whereas 4% were from resettlement areas. Of these, 53% were women, 47% were men, 63% were from rural areas, and 37% were urbanites. 5