(d) New media NEW media refers to forms of communication and entertainment that have emerged or evolved with the advancement of digital technologies. These include various digital platforms like the internet, social media, mobile devices, streaming services, virtual reality, and interactive multimedia. Zimbabwean citizens have a profile or account on one or more different social media sites or applications. The majority have accounts on WhatsApp (80%) and Facebook ‘ (74%). Other fairly common media sites include Instagram (25%), TikTok (21%), X (formerly Twitter) (19%) and YouTube (19%). NEW media are characterised by their interactivity, accessibility, and often their ability to facilitate user-generated content and participation. They have transformed how information is produced, distributed, and consumed, leading to shifts in communication patterns, audience engagement, and media consumption habits. New media are characterised by their interactivity, accessibility, and often their ability to facilitate user-generated content and participation. They have transformed how information is produced, distributed, and consumed, leading to shifts in communication patterns, audience engagement, and media consumption habits. Also known as alternative media, there have emerged due to the rise in the use of information and communication technologies (ICTs), which distinctly ride on the internet and are mostly accessed via mobile devices. According to the survey, most Figure 15: Sites or apps Zimbabweans have a profile or account on [20] PinInterest SnapChat LinkedIn Goolt+ (Inc.Google Hangouts) YouTube X (Formerly Twitter) TikTok Instagram Facebook WhatsApp 1 8 12 17 19 19 21 25 74 80 0 10 20 30 % Source: Fieldwork Survey 20 40 50 60 70 80 90