Newspaper Newspaper accessaccess by age by age Figure 12: Print newspaper access by age. by age Figure 13: Print newspaper access A few times a week DK [DNR] Never 67% 20% 7% 60-69 7% 50-59 5% 3% 8% 5% 5% 40-49 10% 2% 3% 7% 2% 12% 8% 6% 9% 11% 3% 7% 8% 11% 30-39 65% 60% 66% 11% 0% 7% 6% 9% 8% 20-29 Less than once a month 74% 76% 76% 5% 11% <20 Every day 100% A few times a month 70-79 80-89 Survey data 30 age groups do not havetoo, access newspapers every SURVEY data indicates indicates that that the the below an analysis of popular news hastothe online news site below 30 agethe groups do30 notage have websites via newspapers; similarweb.com ZimLive. day, while above groups do access the figures are very low, with the access to newspapers every day, shows that readership trends 30-39the ageabove group by 50-59 2 % and 60-69 3% The 40while 30reporting age groups3% do access, have followed mostly stayed the at same While theat prominence of online 49 andnewspapers; 70-79 reported everyonline. day access but limited access of 7%.sources The 80-89 age group access the no figures news was initially aided are very low, with the 30-39 by the opening up of mobilereported no access at all. age group reporting 3% access, Currently, The Herald still based internet access during followed by 50-59 at 2 % and 60- rules the roost in Zimbabwe. the Government of National 69 at 3%. Unity eravia from 2009 to 2013, the More recent data gleaned from an analysis of popular news websites similarweb.com New entrants such as the more recent COVID-19 pandemic shows that readership trends have mostly stayed the same online. Currently, The Herald still The 40-49 and 70-79 reported Centre for Innovation and worked to hasten the migration rules the day roost in Zimbabwe; new(CITEZW), entrants such as thebyCentre for Innovation and no every access but limited however, Technology a civic mainstream newspaper access of 7%. The 80-89 age group physical Technology (CITEZW), a civicorganisation-cum-media organisation-cum-mediahouse, house,publishers have madefrom greatthe strides in reported no access at all. have made great strides in copy to online or web-based penetrating the media landscape, as shown in Figure 5 below. So, too, has the online news penetrating the media landscape, newspapers. site ZimLive. While thefrom prominence sources was initially aided by the More recent data gleaned as shownofinonline Figure news 5 below. So, opening up of mobile-based internet access during the government of National Unity era from 2009 to 2013, the more recent COVID-19 pandemic worked to hasten the migration by mainstream newspaper publishers from the physical copy to online or web-based newspapers. 18