Results from this study show that radio is the most accessed and relied upon news source for most citizens, with 56% of the surveyed adult population reporting that they listen to it “a few times a week/every day”. This confirms previous studies by Afrobarometer (2022) [7] which noted that radio has long been Africa’s most widely used mass media. A previous study by MISA Zimbabwe and KAF in 2020 showed that radio is still the primary medium of communication accessed by most media consumers in Zimbabwe. According to the Afrobarometer study, 68% of respondents say they use it at least a few times a week, including 45% who listen daily [8]. According to Afrobarometer (2023), radio remains Zimbabwe’s top media news source at 65%, while social media has passed television to claim second at 41%, television at 28%, the internet at 25%, and print newspapers at 8% . [9] Local language broadcasts also draw radio listeners [10], which are available in Shona, isiNdebele, and 12 other official but regional languages on Zimbabwe's national radio, as well as a number of community stations. Despite social media’s contemporary competition in terms of news access, radio has retained its comparative advantage in this regard. According to the Voice of America (2023),[11] although social media threatens radio’s dominance among young, urban and educated residents in Zimbabwe, radio is still the most popular news source. Afrobarometer (2023) reports that during the previous 10 years, the percentage of people who acquire news at least “a few times a week” through social media, the internet, or both has nearly doubled, rising from 24% to 43% [12]. However, digital media should be viewed as a partner that improves and broadens the reach of radio material to more people rather than as a threat to the existence of radio uses in Zimbabwe. This is due to the decline in mobile phone prices, which may expand access to FM radio stations. Digital media usage is expanding quickly, offering both new potential and challenges. The growing accessibility of mobile phones has made it possible for radio and digital mobile technologies, particularly mobile phones, to continue to converge. As internet usage increases across Africa, radio listening habits are shifting. Afrobarometer asserts that “the mobile phone is the future of radio in Africa” [13]. 9