Radio access by province THE survey indicates that Manicaland province tops everyday radio listening at 24% and followed by Midlands 14%, Harare 13%, Masvingo 11%, Mashonaland West 10%, Mashonaland East 9%, Mashonaland Central 7%, Bulawayo 6%, Matabeleland South 4% and Matabeleland North 3%. There is a notable low number of every day radio listeners in Mashonaland Central, Bulawayo, Matabeleland North and Matabeleland South. While the reasons for the varying radio listenership could not be immediately ascertained during the research, some of the general reasons for not listening to radio included reception, availability of gadgets and power sources, especially in the rural environs. For the urban areas, it is possible that the presence of other media sources, such as the internet, act as an alternative source of media content sought after by the audiences. ‘ THERE is a notable low number of every day radio listeners in Mashonaland Central, Bulawayo, Matabeleland North and Matabeleland South. Figure 3: Radio access by province Question: Which of the following do you use the most in your life? A few times a month A few times a week DK [DNR] Every day Less than once a month Never 67% 39% 33% 24% 22% 18% 14% 14% 9% 10% 12% 8% 8% 9% 4% 4% Matabeleland Matabeleland North South Radio access by gender A total of 33% males access radio daily compared to 31% females; while 26% males and 0 0 0 0 0 0 Masvingo 3% 4% 1% 0 0 0 Manicaland Mashonaland Mashonaland Mashonaland Central East West 8% 10% 8% 8% 4% 3% 2% Harare 10% 11% 11% 10% 9% 8% 8% 7% 6% 8% 7% 9% 11% 10% 12% 12% 14% 15% 18% 13% 16% 17% 6% 3% 3% Bulawayo Midlands 7