4. Findings
from the Study
4.1 Current media structures — accessing media in Zimbabwe

B

ASED on the survey, the
top five mediums for
accessing information
are distinguishable on
the Zimbabwean media
landscape and discussed in this

report.
These are radio (34%); internet
(29%); word of mouth (22%);
television (10%); newspaper
(1%); and other (3%).

The figure below gives an overall
depiction of the commonly used
media sources obtained from the
survey.

Figure 2: Commonly used media sources [5]
%
34
29
22

10
3

RADIO

INTERNET

(a) Radio
OUTSIDE
community
radio
stations, there are 16 local
radio stations, 10 of which are
provincial and six that transmit
nationwide.
The public broadcaster ZBC,
controlled by the government,
runs four national and two
regional radio stations.
The national stations are
Power FM, Radio Zimbabwe,
Classic 263, and National FM.
The
regional
stations
are Khulumani FM in the
Matabeleland region and 95.8
Central radio in Gweru.

6

WORD OF MOUTH

TELEVISION

OTHER

1

NEWSPAPER

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