work governing the electoral process and are fully conversant with
all aspects of the electoral process,
including the electoral institutions;
b) Be familiar with regional and continental principles and benchmarks on
election coverage
c) Provide platforms for accessing information that enable informed
analysis and opinion on elections.
The role of the media is to report during
the entire electoral process:
I. Pre-voting
• Electoral management institutions
• Civic education
• Electoral system
• Demarcation of constituencies
• Voter registration
• Voters’ roll
• Candidate or party registration
• Nomination processes
• Official campaign period
II.
•
•
•
•
•
•
•
•

Voting Period
Voting days
Voting procedures,
Location of polling stations
Activities at polling stations
Role of stakeholders at polling stations
Election monitors
Election observers and their observations
Vote counting and results

III. Post Voting Period
• Appointments to office
• Analysis of promises made by the
government/governing party



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Holding parties accountable.

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Freedom of expression, freedom of
the media and access to information are
crucial for media to play
these roles effectively. Also of critical
importance is that:
a) Media houses provide adequate resources to their journalists for effective election coverage;
b) The media enjoy unfettered editorial and programming independence
from all vested interests including
candidates, parties, media owners
and organisations allied to and/or
supporting candidates and political
parties;
c) All laws that hinder the media in fulfilling their role are repealed;
d) All media are allowed access to all
election activities including rallies,
media conferences, candidates, parties and electoral management institutions and officials;
e) Transparent polling procedures, fair,
open counting of the votes and
timely release of the results are
guaranteed;
f) Journalists and media houses can
operate in an environment free of
violence, harassment and intimidation;
g) Sources and interviewees are not
threatened, intimidated or harassed;
h) Perpetrators of attacks against
media personnel and property are

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