5.

to enhance Media Accountability
and Professionalism, Community
Broadcasting and The MISA News
Exchange. The first programme
area of media accountability and
professionalism seeks to assist
the media in ensuring that media
products are professionally provided
and the media is accountable
to the general citizenry and
consumers of media products.
It is the aim of this programme
area to ensure that code of ethics
and a self-regulatory system are
established for each of the eleven
countries in which MISA operates.
The Community Broadcasting
programme is an initiative to assist
in the establishment of community
broadcasting stations in the region.
The News Exchange which started
in 1994, will continue and be
extended to include a Portuguese
language exchange and a ‘rip
and read’ service for broadcasting
stations most of which do not have
resources to gather news.
Over the years, MISA has assisted
media practitioners and houses with
legal fees to enable them to engage
lawyers for their defence in courts
of law, mostly brought against them
by the State. The majority of cases
concern criminal defamation, which
is still quite prevalent in the region.
The Legal Support programme area
is the subject of assistance MISA
plans to continue to give to media
houses and practitioners who
may find themselves under such
situations. The major element of

this programme area is the plan to
establish a Legal Defence Fund in
each of the countries where MISA
operates.
Two strategies will assist MISA in
reaching its objectives outlined in its five
programme areas. These are respectively
the strategies for Communication,
Dissemination and Publications and the
Implementation and Monitoring. The
first strategy recognises that an effective
communication
and
information
dissemination system is essential to an
advocacy organisation. Furthermore,
the fact that the organisation is spread
across eleven countries requires an
efficient exchange of information to
allow for frequent interaction.
The second strategy is concerned with
the management of the Strategic
Partnership Programme for 2002 to
2005. This includes systematic planning
and monitoring, a transparent and
accountable financial system, new
criteria for budget allocations, a dynamic
and cohesive organisation and strong
governance structures. It also underlines
that gender sensitivity and networking
efforts permeate all five of MISA’s
programme areas.

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MISA has received funding from many
donors over the years with its major
source being Danida, Sida, Norad, Hivos,
EU, Open Society Institute for Southern
Africa (OSISA) and the Friedrich Ebert
Stiftung.




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