SECTOR 2 But the general understanding across the media is that whatever is there is not enough to support the media. Only a handful of mobile operators, breweries, car dealerships and financial institutions advertise regularly. “The economy is not diverse and this affects ad spending since companies have no real competition.” The country’s bigger companies such as those in the oil and timber sectors believe they do not need advertising. Competition from other advertising platforms like billboards, handbills, posters and promotional events are also starving the news media of badly needed revenue. Most multinational companies also prefer to advertise in international news media that either circulate or broadcast in the country. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.5 Average score for sector 2: 2.5 AFRICAN MEDIA BAROMETER REPUBLIC OF THE CONGO 2013 101