SECTOR 2

However, gaps remain. Despite the high number of radio stations operating in
the country, some localities still do not receive radio signals. The introduction of
FM transmission has limited the coverage area of radio signals which are of much
better sound quality compared to short and medium wave broadcast signals. In
other places, the lack of electricity and other infrastructure is a problem. For most
of the country’s people - who live below US $1.5 a day - buying a radio receiver
is still unaffordable. The potential of community radio stations to reach remote
places is limited by factors such as lack of resources. Furthermore, as one panellist
pointed out, “experience has proven that community radio stations in Cameroon
are increasingly concentrated in semi-urban areas and not in rural areas.”
In the urban areas, television is the preferred source of information. This landscape
is also dominated by the state-broadcaster, even though private commercial
channels have been attracting large audiences. Cable and satellite television has
increased the number of channels available to households. Cable distributors
now run direct-to-home channels delivering mostly entertainment.17 Panellists
point out, however, that piracy is a serious problem among cable operators in
Cameroon.
Print media (Newspapers and magazines)
The print media in Cameroon is declining partly because of harsh economic
conditions, distribution problems, a poor or inexistent reading culture, and the
rise of new media. Messa Presse, the country’s major newspaper distributor, does
not cover all parts of the country. Newspapers almost never reach far flung places
like border towns and villages. At CFA400 (US $0.8), newspapers are considered
very expensive and out of reach for the vast majority of the population. Plans to
raise cover prices to CFA500 (US $1), would make the affordability of newspapers
even more difficult. Newspaper publishers say the cost of production could
explain the high cost of newspapers. Messa Presse charges as high as 44%
in sales commissions, forcing publishers to pass on additional expenses to the
consumer in the form of higher cover prices. “This is killing the newspaper
industry in Cameroon,” said a panellist. “Sales are falling because newspapers
are expensive and with the dwindling sales, publishers have little or no means to
generate good content.”

17 Canal 2 International recently launched Canal 2 Info and Canal 2 Movies

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AFRICAN MEDIA BAROMETER CAMEROON 2014

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