share of the blame for this dismal performance. Leaving its fate to chance or in other people’s hands is not only dangerous, but tantamount to resignation. The task ahead in consolidating the minor gains and closing the wide gap on the losses side of this balance sheet is daunting. It is a challenge, which media professionals cannot shy away from for it is central in regaining public confidence and by extension reasserting the relevance of the media in the development of Cameroon. 78 AFRICAN MEDIA BAROMETER CAMEROON 2014