SECTOR 4

journalists and they are not objective because they are employed by the state.
However, the stories they send in contribute to the variety and diversity of content
within the media.
There is more variety in terms of content on radio, especially Radio Botswana 1,
which has no advertising, and which covers most issues and events in the country,
albeit with a bias towards the ruling party. Radio Botswana 2 is more of a youthdriven, commercial station with a strong focus on music.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country minimally meets aspects of the indicator.

3

Country meets many aspects of indicator but
progress may be too recent to judge.

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator and has
been doing so over time.

Average score: 			

2.9 (2005 = 3.0; 2007 = 3.1)

4.4
Equal opportunities regardless of race, social
group, gender/sex, religion, disabilities and age are
promoted in media houses.
Analysis:
Media houses tend to strive for a balance in terms of equal employment
opportunities. However, most newspaper journalists tend to be male for various
reasons (see indicator 2.7); while women opt more for magazine work and also
excel in the sales department. Some newspapers, such as the Botswana Gazette,
have a high proportion of women employees, which the newspaper’s managing
director, Clara Olsen, admits is a result of her own bias, although she adds that:
“when we recruit, we don’t look at political affiliation or ethnic group”.
Most radio and television presenters are young men and women, with television
having a higher percentage of young women.
In the past 12 months there have been noticeably fewer women in state radio
and television management positions, as women have been sidelined, particularly
those considered “too vocal” (see indicator 2.7).

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AFRICAN MEDIA BAROMETER BOTSWANA 2009

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